Liquor Licensing

The current rates for licensing are as follows:

**Each License is required to pay a $15 publication fee in addition to fees

            Class A Beer                                                             $100.00

            Class A Liquor                                                           $500.00

            Class B Beer                                                             $100.00

            Class B Liquor                                                           $500.00



What types of alcohol beverage licenses are there?

  • Class "A" fermented malt beverage licenses allow retail sale of fermented malt beverages (beer) for consumption off the premises. Examples: grocery or convenience stores.
  • "Class A" liquor licenses allow retail sale of intoxicating liquor (including wine) for consumption off the premises. Examples: liquor stores or grocery stores with full liquor sales sections.
  • Class "B" fermented malt beverage licenses allow retail sale of fermented malt beverages (beer) for consumption on or off the premises. Examples: restaurants, "beer bars."
  • "Class B" liquor licenses allow retail sale of intoxicating liquor (including wine) for consumption on the premises, and wine in original sealed containers for consumption off the premises. If the community elects to, it may also permit sale of not more than four liters of intoxicating liquor (there are no limits on wine), in the original sealed container, for consumption off the premises. Check local ordinances for the allowance. State law also allows carryout of a single, opened (resealed) bottle of wine if sold with a meal. Examples: taverns and restaurants with full alcohol service.
  • Temporary Class B licenses (often called picnic licenses) allow retail beer and/or wine sales, at temporary events like fairs and festivals. Only certain organizations qualify for such a license. They must be bona-fide clubs, county or local fair associations, churches, lodges, or societies that have been in existence for at least six months, and may not operate for pecuniary gain, selling alcohol beverages only incidental to their operation.

Class A and Class B Liquor Licenses must be renewed annually with submittal in May and final approval of the Common Council in June of each year.

Liquor licensing year runs from July 1st of current year until June 30th of the following year. 

Renewals should be made in April of the expiring year to ensure issuance before expiration date.

Below is the link to the Wisconsin Department of Revenue for Liquor License Applications

https://www.revenue.wi.gov/Pages/Form/alcohol-Home.aspx